The eye shadow is one of the most versatile types of makeup, as it can be used to create looks from natural to high glamour to suit any ensemble and occasion. Using eyeshadow correctly is the key to achieving the desired effect and avoiding the “raccoon eye” or over dramatic “80′s” look dreaded by many women.
The first important principle when it comes to eyeshadow is to use multiple coordinating shades to best complement the natural shape of the eye. A standard eyeshadow kit from most brands will come with three to four shades in one case. The medium shade is best used along the lid, with the darker shade blended into the outer crease and the lightest shade swept along the brow bone. The combined effect of such shading is to make the eyes look wider, larger, and more alert.

If you are interested in a more daring look, you may want to consider purchasing a wilder shade- such as teal or violet- and using it as an eyeliner with the help of an angled brush. Lining the lower lid with a vibrant hue will add a pop of color without danger of looking tacky.

A good eyeshadow, regardless if you got it at a eyeshadow sale, should deliver rich color that does not crease. The best way to avoid running or smearing is to use an eyeshadow primer or brush translucent powder over your lids before applying your eye makeup, as this will create a barrier between the color and the natural oils of the skin.

The smoky eye look is one of the most coveted styles of eye makeup, and can vary from a simple blending of charcoals and plums to the kohl-rimmed look reminiscent of Egyptian pharaohs. The best choice for you will depend on the size and shape of your eyes; for example, completely lining small eyes with dark liner can make them look smaller rather than larger. By practicing different looks, you can easily find the best style of eyeshadow to enhance your own personal beauty.

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